Which item is NOT listed as an element of the Code of Professional Conduct?

Which item is NOT listed as an element of the Code of Professional Conduct?

• A. Public relations and marketing
• B. Confidentiality
• C. Respect for consumers and colleagues
• D. Continuing education

Answer: (A)

The Code of Professional Conduct emphasizes duties you must uphold while practicing, such as protecting confidential information, treating consumers and colleagues with respect, and keeping your skills and knowledge up to date through continuing education. Public relations and marketing, while important for running a practice and communicating with the public, isn’t one of the ethical duties listed in the Code’s elements. The Code focuses on how you behave in professional interactions and maintain competence, whereas marketing-related guidance sits outside those core ethical standards. That’s why public relations and marketing isn’t listed as an element, while confidentiality, respect for consumers and colleagues, and continuing education are.

The Code of Professional Conduct emphasizes duties you must uphold while practicing, such as protecting confidential information, treating consumers and colleagues with respect, and keeping your skills and knowledge up to date through continuing education. Public relations and marketing, while important for running a practice and communicating with the public, isn’t one of the ethical duties listed in the Code’s elements. The Code focuses on how you behave in professional interactions and maintain competence, whereas marketing-related guidance sits outside those core ethical standards. That’s why public relations and marketing isn’t listed as an element, while confidentiality, respect for consumers and colleagues, and continuing education are.